How low turnout is turned around: international best practice in voter turnout campaigns
A healthy democracy is built on the political participation of its citizens. Elections not only give governments legitimacy, but also create the incentive for politicians to respond to voters’ interests.
In many countries, however, electoral participation is lower than ever. This trend reflects long-term political and social shifts, though a particularly salient election can create a spike in engagement. But effective communication can boost turnout.
This report distils key lessons on increasing voter participation, combining behavioural theories with insights from practitioners who have led some of the most successful turnout campaigns in recent years.