Philippa Clayre

Philippa Clayre

Executive Director, Middle East & North Africa, WPP Government & Public Sector Practice

Philippa leads WPP’s Government & Public Sector Practice for the Middle East and North Africa, having worked in the region since 1986. She advises government communicators and public sector clients in strategy, innovation, global best practice, capability building and procurement objectives.

Working with WPP companies to deliver the most flexible, efficient and quality controlled end-to-end business solution for public sector challenges, her hands-on role has built effective partnerships that deliver on policy goals through the lens of integrated communications.

Philippa is based in Beirut but often found in one or other of the markets, keeping up-to-date with the ebb and flow of varied citizen behaviours across the diverse region. She supports training and optimisation of tools for impactful campaigns that will engage not just with the citizens of today, but with the citizens of tomorrow.