International best practice: voter turnout campaigns

Increasing democratic participation through effective communication

In this report

  1. Evidence on what drives voting behaviour
  2. Typology of voting barriers and techniques to overcome them
  3. Examples of successful tactics from around the world


A healthy democracy is built on the political participation of its citizens. In many countries, however, electoral participation is lower than ever.

Effective communication can boost turnout. This report distils key lessons on increasing voter participation, combining behavioural theories with insights from practitioners who have led some of the most successful turnout campaigns in recent years.

Context and culture matter enormously. We draw on experiences from Australia, Canada, the EU, India, New Zealand, Tunisia, the UK and the USA. The lessons learned apply in most democracies, but should always be highly localised.
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