A Citizen-first approach to digital information in COVID-19 times

COVID-19

When

Thursday 14 May 2020 15.00 - 16.30
15.00pm: Session starts 16.00pm: Q&A Session 16.30pm: Session Ends

Where

Live Session
In mid-March, within 52hrs we launched zusammengegencorona.de, a digital platform initiative of the Federal Ministry of Health in Germany. The platform provides trusted answers to the most urgent questions, informs about nation-wide initiatives and is the hub for Covid-19 related communication campaigns of the Ministry.In this talk, we will discuss how we use behavioural data such as search and web analytics to inform the platform evolution and longer term communication after the crisis.



Follow the live session here.