The Citizen Journey

A new model for institutional communication


Thursday 17 January 2019 12.15 - 13.30


RĂ©sidence Palace
Rue de la Loi 155 Wetstraat
1040 Brussels
Nowadays, more than ever, political institutions are striving for trust. Facing this challenge, governments and institutions need to address and understand the worries and needs of an increasingly complex society and re-build their model of political agenda setting.

As a creative and strategic communications agency, Scholz & Friends introduces new methods to the field of orchestrated communications, influenced by the modern approaches of digital communication. Starting with a thorough analysis of the target group, we have evolved the private sector model of a customer journey into a way of delivering relevant messages to citizens via pertinent touch-points.