When & WhereFri 10th November – Wellington, Wharewaka Centre
Tues 14th November – Canberra, ALiC
8:00am light breakfast for 8:30am start; wrap at 9:30am
OverviewIn any government communications role, persuasion and the ability to influence lies at the heart of the job description - and not just to persuade the citizens of the city, state or nation to revise their attitudes or change behavior.
Every day, presentations have to be made to Cabinet, ministers, committees, sub committees or departmental colleagues, and these may be the toughest audiences of all. Without effective presentations to these internal audiences, the best ideas and campaigns may never see the light of day.
Join author, renowned global strategist and WPP business leader, Jon Steel, for a look at how to create more persuasive presentations and influence outcomes. With examples ranging from U.S. election campaigns to countertop tip jars, from multimillion dollar advertising marketing campaigns to the cardboard signs of the homeless, Jon will highlight the essential features of successful ‘pitches,’ and also how to avoid the most common errors.
This session is for the public sector communicator or marketer looking for guidance and inspiration on how to present ideas and campaigns more effectively to stakeholders within government.