Effective data representation

WPP EU Lunch Seminar #5


Tuesday 29 September 2015 12.30 - 13.30


RĂ©sidence Palace
Rue de la Loi 155 Wetstraat
1040 Brussels
In today's communication environment, data visualisation and the use of infographics have become popular methods to tell a story. But it's not just about putting any data in a nice design. To make your story powerful and get noticed, you have to be creative and effective.

Emma unpacked the principles and practices of high quality data visualisation and storytelling, considered how effective this approach can be across a whole range of channels and showcased some of the best examples of data visualisation from both the private and public sectors.

This is one of a series of lunch seminars organised by WPP’s Government & Public Sector Practice. Thought leaders from across the renowned marketing communications group will share their valuable insights into this unique form of communications, helping you stay on trend. All the sessions are tailored to communicators working in the EU institutions, national government, local government or international organisations, academics and think-tanks.