We create digital government experiences that engage citizens and make public services more efficient and effective.
Public services must transform to meet citizens’ rising expectations of digital experiences. Digital can also make public services cheaper, deliver better social and policy outcomes, and increase engagement between citizens and their states.
By applying the techniques of successful marketers and eCommerce businesses, digital can and should deliver more than efficiency savings for governments. It can improve outcomes by supporting behaviour change and ensuring that the right people access the right services at the right times. And it can improve trust and engagement between citizens and the public services and institutions that their taxes pay for.
What we do:We create digital government experiences that engage citizens and make public services more efficient and effective. This includes:
- Creating digital experiences including websites, apps, eCRM systems and social media channels
- Research, data analytics and testing to understand and optimize digital experiences
- Communication and marketing to support channel shift by increasing usage and uptake of online services
- Strategy and technology consulting around digital transformation including business planning, technology selection and organisation design
We believe that the future of digital public services is personalised brand experiences, a model we call ‘me.gov.’ We see four key transitions to reach me.gov:
Digital Government in action
Delivering Experiences that Count
Global survey results and insights on digital citizen services
Digital Media for Governments
Reaching audiences in an age of fragmentation and austerity
Digital ‘concierge’ for Government Services
70% increase in citizen usage: guide to Singapore government services