About WPP and The Government & Public Sector Practice

Governments today cannot achieve their public policy goals without effective communications. WPP is the leading global marketing and communications services company. It partners with governments in over 70 countries on the policy challenges where communication can have the greatest impact:

Behaviour Change

Behaviour Change

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Digital Government

Digital Government

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Engagement & Participation

Engagement & Participation

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Public Sector Recruitment

Public Sector Recruitment

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Place Marketing

Place Marketing

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Capability Development

Capability Development

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Our team

Our locations

The Practice team can partner with public sector clients in any of the 112 countries in which WPP has agencies. We are headquartered in London with regional Hubs internationally.

What we do

The Government & Public Sector Practice advises policymakers and public sector communication leaders on strategy, innovation, capability development and global best practice. Our team of senior consultants connects clients with the best ideas and expertise in WPP’s global network. We invest continuously to advance our thinking and evidence on the strategic use of communication.
WPP’s The Government & Public Sector Practice drives excellence and innovation for our public sector clients globally supporting them through:


Identifying the best people and teams to meet specific client challenges


Leading multi-disciplinary teams to deliver integrated programmes and campaigns


Sharing best practice across countries and sectors, training the next generation of leaders


Investing in the ideas and tools that will shape the future of government communication

Our Services

WPP is the leading global marketing and communications services company.  Our agencies partner with government organisations in over 70 countries providing services including:
  • Social research
  • Communication research and testing
  • Communication strategy
  • Advertising
  • Public relations and media relations
  • Public affairs and advocacy
  • Content production
  • Media investment (planning and buying)
  • Digital and technology consultancy
  • Branding and design
  • Media and social media monitoring
  • Programme and campaign evaluation
  • Crisis management and crisis preparedness
  • Capability-building, training
  • Organisational design and development
  • Strategic consulting


WPP’s The Government & Public Sector Practice offers a central contact point for public sector organisations to work with us and our agencies.
We are specialists in government communication, research and digital, including:
Inviting WPP agencies to bid
Please send any tenders, RFPs, ITTs or other requests to govtpractice@wpp.com. We will review all requests and advise on the best agency team for the requirement.
Finding partners within WPP

The Practice identifies the best teams within WPP to respond to client challenges. If you would like to discuss a brief with us, please contact the Executive Director for your region or the global team.
Frameworks, Rosters, Panels, Long Term Agreements
WPP agencies operate on many public sector frameworks around the world. These include the European Commission’s DG COM Framework and UNICEF’s global Communication for Development Long Term Agreement, as well as numerous national government frameworks.
Please get in touch with us on govtpractice@wpp.com or +44 79 2033 1760 to discuss further.



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