Report published at the World Government Summit
Traditional policymaking assumes that people always make decisions for the common good, whereas behavioural insights give them social, psychological and emotional incentives to do so.
Behavioural interventions address “cognitive biases,” which are natural tendencies in some people to ignore rules, regulations, incentives and penalties - even when this goes against their self-interest. For example, the optimism bias could lead people to continue consuming unhealthy food even when they have enough information to believe that it might affect their health. Behavioural interventions can take the form of “nudges”; tools that influence peoples’ decisions without imposing restrictions or altering their incentives, thus preserving their freedom of choice.