Rahul Saigal

Rahul Saigal

Executive Director, India, WPP Government & Public Sector Practice

Rahul leads the Practice’s offer in India, advising state and central government departments of the use communication as an important strategic lever to more effectively deliver policies to end beneficiaries.
Based in New Delhi, Rahul has led several large-scale behavior change campaigns for the Government of India, Bill & Melinda Gates Foundation, Clinton Health Access Initiative, Unilever and Tata Sky. Over the last five years, he’s worked on programs that have had widespread social impact, reaching over 100,000 villages and directly communicating with over 20 million people.
Under his leadership, his campaigns have gone on to win at the Asian Marketing and Effectiveness Strategy Awards (Platinum) and the Effies (Grand Effie).

Rahul has an MBA from the Asian Institute of Management in Manila.