For many of us, programmatic and automated media planning and buying still comes with a bit of mystery and sometimes apprehension. But when implemented well, it actually drives effectiveness and creativity, within the boundaries of privacy law.
In this session, Jelle de Wit will be guiding you through the process of planning, implementing, buying and optimising online display, video and mobile campaigns. A programmatic tool will be showcased to show the functionality of programmatic in a campaign in real time. We will also show you how we handle brand safety and segmentation as well as the future metrics of ad verification, audience verification & adblocking. Finally, you will get a flavour of recent best practice in not-for-profit and public sector campaigns - as an inspiration towards creative ideas in media and content.