Seven Forces of the Future

Insights on the social trends influencing government communications

When

Tuesday 13 November 2018 08.00 - 09.30

8:00am light breakfast for 8:30am start; wrap at 9:30am

Fee

$50 (GST inclusive)

Where

Wharewaka Function Centre - Matiu Room
2 Taranaki Street
Wellington 6011
New Zealand

Fee

$50 (GST inclusive)
Now in its fourth year, OPR CEO Richard Brett, shares Seven Future Trends for the Public Sector – trends impacting how we deliver marketing and communications in the future.With a future view drawn from a global study tour of major tech, creative and marketing conferences in 2018, Richard has curated content with application to government communications work in Australia and New Zealand.

This session is for the public sector communicator or marketer looking for inspiration and a forward view on what to prepare for next.The discussion will cover a selection of trends from:
  • The New Slow - escapism in longer form content
  • Minicons - arresting attention with visual icons and miniaturisation
  • Surprising Return of Paper - both journalism, and paper as a creative platform itself, making a resurgence
  • The Power of Sound - to achieve awareness, attitude shift and engagement
  • The Elders - inspiring media to rethink how over 65s are portrayed
  • The Last Taboo - a crisis of loneliness sees many organisations taking action
  • Kindcraft - putting the human back into transformation, engagement and service