At a time when trust in government is at an all-time low across many countries - and when spending on digital services is high - it is critical that governments look beyond functional efficiency and focus on the areas of online services that matter most to citizens in order to build trust, improve efficiencies, reduce costs, and ensure that the benefits of government services are more easily accessed.
To understand what drives a positive experience of online public services, The WPP Government and Public Service Practice worked with Adobe to conduct a global survey with more than 7,000 citizens in seven countries.
Join Sean Howard
from The WPP Government & Public Sector Practice and Adobe's John Jolliffe
as they discuss the findings and their implications for future digital government communications and citizen services. The discussion will be moderated by Laure Van Hauwaert